Applied economics and market advisory for commercial real estate, government, and private industry, grounded in ten years of hands-on CRE, hospitality, and economic development analytics experience.
A zephyr is a fair wind, the kind that clears the air rather than stirs it up. A point is a vantage: the elevation where the full market comes into view before a position gets taken.
The pelican carries that same discipline: flying at altitude, reading what's below with total precision, and committing only once the target is confirmed. No wasted motion, no guesswork. That's the model behind every engagement: gather the data, read the market clearly from the right vantage point, and commit only once the analysis says it's right.
In practice, that means data that's been gathered and cross-checked before conclusions are drawn, not assumed. It means market insight delivered in a form you can act on immediately, not a dense report that sits on a shelf. And it means strategy built on evidence, not instinct. That combination is why organizations bring Zephyr Point in before they commit capital, not after.
Six core service lines, each scoped to the decision it needs to support.
Market feasibility, demand analysis, and site-level economic research to support acquisition, development, and investment decisions.
Quantified impact analysis for developments, public investments, and policy initiatives, built for public agencies, developers, and stakeholders alike.
Data-driven strategic guidance for organizations navigating growth, market entry, or shifting conditions in the economy.
Labor market and workforce analysis to align talent strategy with regional economic conditions and long-term growth plans.
Hotel and tourism performance analysis, from a baseline market snapshot to full public-facing feasibility studies for hospitality and destination projects.
Your industry, your KPIs: custom, self-updating dashboards built on your own data, whatever that data is, from a lean starter build to a full multi-dashboard BI system with training and governance.
No scoping call required: a set price, a fast timeline, and a real example of the work below.
Your industry, your KPIs. If it can be tracked and charted, it can be built into a live dashboard: up to 10 of your organization's key metrics from a single data source, including the documented process and ongoing data governance so it stays current, matched to your own colors and visual style. Larger builds scale up from here, the flagship example below draws on more than a million data points across multiple sources and is a bigger undertaking than this starter tier, quoted separately.
A focused market, economic, or feasibility read, delivered as a short report or slide deck built around the data that matters: the key indicators, a clear bottom line, and the charts to back it up, sourced from public and industry data. Not a full study, just enough to move forward with confidence.
The same four-step discipline refined across ten years and 60+ markets, scoped tight, so nothing is wasted.
Every engagement starts by pinning down the specific decision the analysis needs to support, not a generic study.
Public records, licensed datasets, and primary research assembled and cross-checked before any analysis begins.
Economic modeling and forecasting methods refined over a decade of CRE, hospitality, and economic development work.
Clear, executive-ready findings you can act on immediately, not a dense report that sits on a shelf.
Colin founded Zephyr Point after ten years in analytics and strategy across commercial real estate, hospitality, and economic development, most recently as Director of Hospitality Analytics at CoStar Group, where he built recurring benchmarks across 60+ markets and authored 140+ published research reports. Earlier, his research and analytics work for city governments, boards, and private investors included a $56M tourism feasibility study and the KPI infrastructure behind a $38.5M regional campaign. He holds an MPA in Urban Planning from UT El Paso and has presented to executive boards, industry conferences and conventions, and delivered keynote addresses throughout the travel and tourism industry.
For engagements that call for more capacity or specialized expertise, Colin also works with a trusted network of independent consultants and analysts, so Zephyr Point can scale to projects of any size.
Built independently using Python and public Texas Comptroller Hotel Occupancy Tax filings, the dashboard tracks hotel performance trends across 1,000+ Texas cities and 15 major metro areas, covering full data acquisition, cleaning, analysis, and publication. Texas is the only state that makes this hotel tax data public, so the dashboard is free for Texas hotel owners, operators, and destination organizations to use. It also shows the kind of custom, branded dashboard Zephyr Point can build for any organization's own data and KPIs.
Explore the dashboard, free for Texas hotel stakeholdersWhether it's a market study, an economic impact analysis, or a strategic planning question, get in touch to discuss the project.
Email Zephyr PointBased in Texas, serving commercial real estate, government, and private industry clients.
